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1. What are the four components of the marketing mix and explain what each of them means. 2. What does value mean? Select a product and describe how that product describes good value to the customer. 3. Differentiate between country culture and regional culture. Give an example, with products, of a marketer who does this well.

1. What are the four components of the marketing mix and explain what each of them means.
2. What does value mean? Select a product and describe how that product describes good value to the customer.
3. Differentiate between country culture and regional culture. Give an example, with products, of a marketer who does this well.

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