ssignment 1: External Environment Analysis
Purpose: This assignment is the first of three assignments. You will use the tools and apply concepts learned in this and previous business courses to demonstrate an understanding of how organizations develop and manage strategies to establish, safeguard and sustain its position in a competitive market.
Monitoring competitors’ performance is a key aspect of performing an external environment analysis. This assignment provides you with the opportunity to evaluate the competitive position of one of the organizations listed below and integrate that information in an External Factor Evaluation (EFE) matrix and Competitive Profile Matrices (CPM).
NOTE:All submitted work is to be your original work (only your work). You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (You are held accountable for in-text citations and an associated reference list only).
Step 1: Preparation for the Assignment
Before you begin to create the PowerPoint, read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade.
- Use the grading rubric while completing the assignment. Refer back to the rubric to ensure you have met the requirements.
- Contractions are not used in business writing, so do not use them in this assignment.
- You are expected to paraphrase and NOT use direct quotes. To learn how to paraphrase, review this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
- In completing this assignment, you are required to support reasoning or conclusions using in-text citations using page or paragraph numbers and a reference list. Note that that both in-text citation and reference list are required.
- No books are allowed other than the course eBook.
Step 2: How to Set Up the PowerPoint Presentation
Create a PowerPoint Presentation. The final product will be no longer than 20 slides including the title page and reference page. You will use the note section of the PowerPoint to discuss, explain and support the reasoning and conclusions for the information presented in each slide. The expectation is that what is presented is more than a few sentences.
Step 3: External Analysis
After reading the course material in the first three weeks, you will perform an external analysis on an industry where a company from the list below operates and competes. You will select one of these companies to complete the analysis.
Focus on factors related to the company’s industry and the environment that it and its competitors make. The factors to measure are those identified in a SWOT, five Forces, PESTEL, EFE, and CPM.
In completing the assignment, you will perform research on a selected company, its industry, and its competitors.
Step 4: Complete an External Environmental Analysis:
Use tools, concepts and information from your own research to perform an external analysis of the company’s environment. Include the following:
- Company overview
- Industry analysis
- Competitive analysis: [Use the company’s closest competitors plus the selected company.]
- Techniques Analysis: PESTEL, Five Forces, OT from SWOT, EFE, and CPM.
- Trends: Discuss trends significant to the industry and company and discuss key areas of uncertainty related to trends or events that potentially could impact the company’s strategy.
- Utilize the Notes section to support each slide
Step 5: Using the grading rubric, ensure all required elements are represented in the presentation.
Step 6: Proofread for organization, spelling, and grammar and completeness.
- Use the spell check in MS PowerPoint as a first measure;
- Read through the PowerPoint aloud;
- Have someone who has excellent English skills to proof the presentation.
Step 7: Submit the presentation in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered a student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by