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Question description Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician. Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician. Discuss how the doctor’s information is positioned to make him or her a good choice. What types of information are included? What types of information do you feel are missing? Why do you feel this is important from a marketing perspective? Make 2 recommendations for ways to influence that decision at different points in the process. How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

Question description

  • Using the decision-making model, describe the consumer decision-making process for an individual seeking a new primary care physician.
    • Go to a local health care system and under “Choose a doctor” (or similar wording allowing a search for physicians associated with that center), search for a primary care physician.
    • Discuss how the doctor’s information is positioned to make him or her a good choice.
      • What types of information are included?
      • What types of information do you feel are missing?
      • Why do you feel this is important from a marketing perspective?
  • Make 2 recommendations for ways to influence that decision at different points in the process.
  • How would the health care organization you chose conduct a post-purchase evaluation of your satisfaction with this physician and his or her site?

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